Chennai-based brand Anna Sun aims at being the store that creates, curates, produces and consumes responsibly. With a vision of soon to sell a mix of naturally dyed clothing, handprinted stationary, accessories and other handicraft centered products, Anna Sun is looking at full scaled launch early 2017. The Anna Sun x Arture collaborations is targeted at co-designing a unique, craft-intensive alternative to the mass produced mundane that we all know.
“The idea of a sketchbook, be that of an amateur or a professional, is always wondrous, with pages that can house a myriad of illusory realms. And wondrous, deserves more than generic, me thinks," quotes the designer with perfect articulation.
With a keen sense towards all things organic, this collaboration has been something that we’re really excited about.
“It all began with a book, as most stories do - The Plenitude, which really brought about a near-existential crisis in-between my class. The “plenitude” is what Rich Gold uses in his book, to refer to the ginormous ecosystem of human made stuff, that inhabits this planet with us. This ecosystem that grows tenfold every time a need or want or desire is felt by any single person, and every object is a compound of other objects, each of which, requires several other complementary objects to function just quite right.
Sitting in a design class, and having it dawn on you, that everything you create adds to this “plenitude” is terrifying, especially at 8am. But, the alternative is worse : stagnating,” said the designer when asked about why a sustainable path was chosen.
We are really looking forward to bring out more stationary in collaboration with Anna Sun, and thus bring into light an eco-friendly lifestyle for everyone to adopt.